President’s Letter
Excellent article highlighting many common misconceptions about digital advertising and websites, “Data Driven Digital” by Eric Kammerzelt, CEO, Parameter1 LLC
Reminder about the FIPP World Media Congress that will take place in Lisbon-Cascais, Portugal from June 7-9, 2022.
President’s Letter
Surprising positive effects of Covid-19 on some B2B lead generation programs
The need to do the right research in the right order before launching a magazine
FIPP-hosted interviews with industry leaders and sales experts
Why You Should Rethink Your Ad-Sales Operations Right Now - Jim Elliott and Steve Grossman discuss ideas publishers and advertising sales managers can use now to improve sales after the pandemic.
Why You Should Rethink Your Ad-Sales Operations Right Now - The pandemic is adding new challenges to the sales disruption that has been accelerating for a decade. Tony Silber presents ideas advertising sales leaders can use right now, based on discussions between Jim Elliott and Steve Grossman.
Media Buyers are Busier Than Ever, and Their Focus on Digital is Increasing - The results of the 2019 Survey of Media Planning & Buying (presented by Kantar SRDS, James G. Elliott and Adwanted Group)
7 Missteps That May Prevent Publishers From Jumping to the Second Curve - Tony Silber explores the impact of media-industry disruption on ad sales using the “first-curve-second-curve” model, identifying in the process some of the self-imposed impediments that media companies may be grappling with.
American and European Publishers Learn Together as Advertising Models Converge - An interview with FIPP CEO James Hewes at the FIPP Digital Innovators’ Summit in Berlin.
When You’re Selling Products that your Customers Don’t Want - How research can help avoid major mistakes in new-product development.
Outsourcing Your Ad Sales: Why to Do It, And How To Make It Work - Outsourcing your ad-sales operation is a big step. But it’s also one that’s fairly common. If you decide to outsource, there’s a playbook available to ensure your decision succeeds.
Print Ad Spend is Down in 2018, But There’s No Surge in Digital - A LOOK BEHIND AN INTRIGUING SET OF NUMBERS TO SEE HOW SMART SELLERS CAN USE THEM TO DRIVE REVENUE. Tony Silber interviews Todd Krizelman of MediaRadar
An interview with Steve Grossman, a well-known Chicago-based sales consultant.
Hydrate and Never Give Up - An interview with John French on media management, private equity, and improving sales and revenue.
A Broad Perspective on the Print Landscape - Jim Elliott interviews Tony Silber of FOLIO:
Understanding the Buyer/Seller Dynamic - Highlights from the 2016 Kantar Media SRDS/JGE Study of Media Planning and Buying.
Thoughts from Mr. Magazine™ - President's Letter
Interview with Professor Samir Husni, Ph.D.
How Reading—and Readers—are Changing - President's Letter
Naomi S. Baron, linguistics professor at American University talked about her latest book, "Words Onscreen: The Fate of Reading in a Digital World at the ACT 6 Conference.
Overcoming Sales Challenges with Jam Sessions
"Many of us are more capable than some of us...but none of us is as capable as all of us." -- Tom Wilson
Relationship Selling: On the Wane or More Important than Ever? - President's Letter
What types of media are they buying? Recap of presentation at FOLIO: Show given by Jim Elliott, Steve Davis and Joe Landry.
The Brand - President's Letter
"Over the past 10 years, I have talked with many senior magazine executives about their struggles to serve the changing publishing environment. Finding balance is difficult, and making money while adapting to this changing climate is not easy. The consensus is that they need to get back to basics, and to find better ways to leverage their brands. They need to invest for the future by backing the right technologies, but nobody knows which implementations will prevail."
Media Planners and Buyers: What are they Thinking? - The first rule of selling is "know the customer" so Kantar Media SRDS and JGECO jointly conduct the Study of Media Planning and Buying.
Off to a Great Start - President's Letter
As we celebrate our 30th year in business, I have been thinking about the challenges and opportunities that helped us to become what we are today—a complete advertising sales, marketing and consulting solution for national clients.
Know Your Market - The 2015 Kantar Media SRDS & JGE Media Planning & Buying Study
Disruptive Innovation - President's Letter
"How many times have magazine industry professionals heard that digital technologies are disruptive, and that the end of the publishing world is at hand? The term is often misused, and is often incorrect. Many innovations are sustaining, with benefits that go right to the bottom line of magazines. Easy examples include digital typesetting, digital layout and production flow technologies, and even CRM databases adopted by the sales department."
Media consulting and strategic planning for publishers.
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