2015 ISSUE #1
/Disruptive Innovation - President's Letter
"How many times have magazine industry professionals heard that digital technologies are disruptive, and that the end of the publishing world is at hand? The term is often misused, and is often incorrect. Many innovations are sustaining, with benefits that go right to the bottom line of magazines. Easy examples include digital typesetting, digital layout and production flow technologies, and even CRM databases adopted by the sales department."