2015 ISSUE #3
/The Brand - President's Letter
"Over the past 10 years, I have talked with many senior magazine executives about their struggles to serve the changing publishing environment. Finding balance is difficult, and making money while adapting to this changing climate is not easy. The consensus is that they need to get back to basics, and to find better ways to leverage their brands. They need to invest for the future by backing the right technologies, but nobody knows which implementations will prevail."
Media Planners and Buyers: What are they Thinking? - The first rule of selling is "know the customer" so Kantar Media SRDS and JGECO jointly conduct the Study of Media Planning and Buying.