THE PANDEMIC ROUNDTABLE: A CONVERSATION WITH JAMES G. ELLIOTT, PRESIDENT OF JAMES G. ELLIOTT CO., INC., A NATIONAL AD SALES FIRM
/Here’s a tidbit from the extended conversation:
BO SACKS: Would you care to address programmatic?
Jim Elliott
JIM ELLIOTT: Yes, the race to the bottom? Publishers may welcome the incremental revenue, but it comes with a big cost. Sometimes that cost is loss of direct business. This is not insignificant. It also creates issues of brand safety for advertisers, and it often results in advertising that is inappropriate to the editorial content. And then there is the issue of fraud…and emerging third-party restrictions.