A Look Ahead: Print and Digital Periodicals
/This exerpt is from an article by Jim Elliott currently on Foliomag.com:
Just a few years ago, it looked as if digital publishing would push print aside. But print refused to die. Why?
Clients of my advertising sales and consulting company publish a wide array of periodicals, from specialized small circulation scientific digital journals to highly-regarded printed consumer magazines, newsletters, and everything in between. We often discuss publishing formats. Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? Some readers want printed magazines.