Selling Print in a Digital World
/President’s Letter
by Jim Elliott
At the end of October, I attended the ACT2 Experience. Hosted by Dr. Samir “Mr. Magazine™” Husni, the conference was held at the University of Mississippi. This event was different from other publishing meetings, as Dr. Husni’s university students were very involved. Speakers had a student assigned to them, while other students were interspersed among the attendees.
The ACT2 Experience took place over a three-day period in Oxford, MS, a remote location off the usual circuit for people in the publishing business. This remoteness gave participants an opportunity to get to know each other. Participants included b2b publishers, a custom publisher, publishers from Europe, special interest vertical consumer publishers, editors and executives from several consumer magazines, and a large media company that owns magazines, newspapers, and radio. There were also support companies such as printers, ad reps, and providers of various types of tools for publishers, both digital and print. Many of the sessions are available for viewing online. You can see mine in this site's NEWS section.